Infographics

Why They Make Great Content & Drive Traffic To Websites & Blog Posts


For starters, infographics and images are waaaay more eye-catching than text.

For starters, infographics and images are waaaay more eye-catching than text.

Source: KissMetrics

65% of us are primarily visual learners.

65% of us are primarily visual learners.

Source: Forbes

Written content supported by relevant images gets 94% more views.

Written content supported by relevant images gets 94% more views.

Source: KissMetrics

The human brain processes visual information 60,000 times faster than text.

The Human Brain

Source: HubSpot

We have more instant associations with things that we see.

Lens

Therefore, visual information is much easier to recall.

Source: Huffington Post


Mouth

"Use a picture. It’s worth a thousand words."

Source: Arthur Brisbane, 1911

One Quarter Of A Second

It takes less than ¼ second for the brain to process visual information.

Source: Live Science

Eight Seconds

The average attention span is 8 seconds.

Source: The Telegraph

Brain

90% of information transmitted to the brain is visual.

Source: HubSpot

Social Media

28% of internet time is spent on social media.

Source: Ad Week


Twitter

Tweets with images receive 150% more retweets.

Source: Social News Daily

Facebook

77% of business to consumer companies have acquired customers from Facebook.

Source: Business 2 Community

Money

46% of consumers utilise social media when making a shopping decision.

Source: Marketing Tech Blog

Search engines can index infographic text if it is written in SVG or HTML format.

Source: Moz

There are about 522,000,000 search results for the term infographic on Google.

Source: Google

Infographic search volume increased 800% from 2010 to 2012.

Source: Unbounce

Infographics get shared and go viral, driving traffic to your site.

Drive Traffic

Source: Quick Sprout

Expert

Presenting content in an appealing and easy to understand way establishes you as an expert and gets you noticed.

Source: Entrepreneur

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Graph

Those who use infographics online generate around 12% more web traffic than those who don’t.

Source: HubSpot

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Brand

Those who use infographics online generate around 12% more web traffic than those who don’t.

Source: Visible Logic

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